Crystal clear research and copywriting

Patient Information Forum (PiF) and Macmillan Cancer Support

We worked with PiF, a collection of public, private and voluntary sector organisations, on a project funded by the Department of Health and Macmillan Cancer Care. This promoted the benefits and cost effectiveness of robust information services in terms of patient safety and self-management. After the success of this project we researched and wrote a cancer-specific version as part of Macmillan’s campaign to raise awareness of the needs of cancer patients with policy makers.